Bill Elliott · 1987 · Ford Thunderbird

Bill Elliott — 1987 Talladega World Record

No. 9 Coors Ford Thunderbird · 212.809 MPH qualifying record

A researched DCCE pre-review record connecting Bill Elliott’s record-setting 1987 Talladega Ford Thunderbird with the documented Action 1:24 commemorative releases produced in 2003.

OVERVIEW

What this diecast represents.

A concise identification of the physical collectible, the vehicle or event it represents, and why it matters.

These 1:24 releases commemorate Bill Elliott’s 212.809 mph qualifying lap at Talladega—a 44.998-second run in the Melling Racing No. 9 Coors Ford Thunderbird on April 30, 1987. The speed was set in single-car qualifying, not during the race, and remains NASCAR’s fastest qualifying lap.

The lap earned the pole for the 1987 Winston 500. Action Racing Collectables later produced the commemorative diecasts in 2003. Current evidence supports three distinct Action configurations: a standard clear-window car, a black-window bank, and an RCCA Club Car bank.

RELEASE & VERSION DETAILS

Essential release and version details.

Released in 2003, this 1:24 scale diecast was produced by Action Racing Collectables to commemorate Bill Elliott’s April 30, 1987 qualifying lap of 212.809 mph at Talladega Superspeedway in the No. 9 Coors Ford Thunderbird. DCCE currently documents 3 versions.

DCCE currently supports three distinct 1:24 Action configurations. Secondary boxed-example evidence supports manufacturer product number 102555 for the standard CWC release; product numbers for the BWB and RCCA Club Car banks remain open.

Manufacturer
Action Racing Collectables
Scale
1:24
Documented versions
3
Product lines
Action Historical Series and RCCA Club Car
Production quantities documented
3 of 3 versions
#VersionProduct lineProduct numberFinishAutographBody configurationWindow configurationProductionDINEvidence
1Action Historical Series standard CWC releaseAction Historical Series102555Standard painted diecastNot autographedStandard non-bank diecastClear Window Car (CWC)6,864Not yet documentedSupported
2Action Historical Series BWB releaseAction Historical SeriesNot yet documentedStandard painted diecastNot autographedBankBlack Window Car (BLW)636Not yet documentedSupported
3RCCA Club Car bank releaseRCCA Club CarNot yet documentedStandard painted diecastNot autographedBankClear Window Car (CWC)804Not yet documentedSupported

THE STORY

The lap, the race weekend, and the diecasts it inspired.

How a 44.998-second qualifying lap became one of NASCAR’s enduring records—and later a group of Action commemorative collectibles.

Bill Elliott and Melling Racing arrived at Talladega in spring 1987 during NASCAR’s unrestricted superspeedway era, when teams were pushing stock-car speed beyond 200 mph. During first-round qualifying on April 30, Elliott drove the No. 9 Ford around the 2.66-mile track in 44.998 seconds—212.809 mph. NASCAR’s anniversary account of the qualifying mark confirms the date, speed, car number, and pre-restrictor-plate setting. The performance earned the Winston 500 pole and became the benchmark represented by these diecasts.

The record lap and the race must remain distinct. Elliott’s speed came in single-car qualifying; the Winston 500 was held three days later. That race became a defining safety event after Bobby Allison’s airborne crash damaged the frontstretch fencing, while Davey Allison earned his first Cup victory. The NASCAR Hall of Fame’s history of the 1987 Winston 500 explains why the weekend helped lead to speed-reducing measures and the return of restrictor plates at Daytona and Talladega in 1988.

The full-size Thunderbird survived as a historical artifact. The International Motorsports Hall of Fame’s description of the record car connects the preserved No. 9 Ford directly to the 212.809 mph achievement. Action revisited the subject in 2003 through its historical-product program. Surviving Action Historical Series evidence supports a standard 1:24 clear-window release, while surviving packaging and marketplace records report 6,864 produced.

Two additional supported configurations expand the collectible story: an Action black-window bank reported at 636 pieces and an RCCA Club Car bank reported at 804 pieces. Secondary boxed-example evidence identifies product number 102555 for the standard CWC release. Product numbers for the two bank configurations and primary production records remain open research questions, so the record presents all three quantities as supported secondary evidence rather than manufacturer-verified facts.

HISTORICAL TIMELINE

Key dates in the vehicle, victory, diecast release, and permanent record.

Vehicle year, event date, collectible release, and Registry milestones are recorded separately and presented in chronological order.

Year
Historical event

Represented Ford Thunderbird model year

The collectibles reproduce the No. 9 Coors Ford Thunderbird used by Bill Elliott and Melling Racing during the 1987 NASCAR season.

View historical source
verified
Exact date
Historical event

Elliott qualifies at 212.809 mph

A 44.998-second lap earns the Winston 500 pole and establishes NASCAR’s enduring all-time qualifying benchmark.

View historical source
verified
Exact date
Historical event

The Winston 500 changes superspeedway racing

The race associated with the record weekend includes Bobby Allison’s fencing crash and Davey Allison’s first Cup victory, becoming a major catalyst for later speed controls.

View historical source
verified
Year
Collectible release

Action standard clear-window release

Action issues the 1:24 World Record Thunderbird in a standard non-bank clear-window configuration; surviving references report 6,864 produced.

supported
Year
Collectible release

Action black-window bank release

A separate Action BWB configuration is documented by surviving examples with a reported production of 636.

supported
Year
Collectible release

RCCA Club Car bank release

Action’s RCCA collector channel distributes a Club Car bank version; surviving references report 804 produced.

supported
Exact date
Historical event

C-004H pre-review dossier approved

The human Architect accepts the RR-0001-level research dossier for guarded installation in the separate Development database. Publication and human visual or editorial decisions remain unauthorized.

verified

THE CONNECTIONS

Continue exploring the people, teams, vehicles, and history inside DCCE.

THE COLLECTIBLE

Identity, production, and documented release details.

Each field follows the same collector-facing structure: a precise label, the documented value, its evidence status, and an explanation when the distinction matters.

Historical identity

The represented vehicle, event, date, venue, and historical importance.

Represented vehicle1987 Ford ThunderbirdVerified
TrackTalladega SuperspeedwayVerified

Diecast identity

The manufacturer, product number, scale, and collectible release year.

Diecast manufacturerAction Racing CollectablesSupported
Collectible release year2003Supported

Additional documentation

Other collector-facing facts documented by the Registry.

DriverBill ElliottVerified
TeamMelling RacingVerified
SponsorCoorsVerified
Qualifying dateApril 30, 1987Verified
Qualifying time44.998 secondsVerified
Qualifying speed212.809 mphVerified
Associated race1987 Winston 500Verified
Documented 1:24 configurations3Supported

Documented versions

Every 1:24 release uses the same governed field order so collectors can compare versions without guessing what a missing field means.

VERSION 1 OF 3DCCE-RV-C004H-001
Supported

Action Historical Series standard CWC release

Release identity
Product number
102555
Manufacturer
Action Racing Collectables
Product line
Action Historical Series
Scale
1:24
Finish
Standard painted diecast
Autograph status
Not autographed
Release year
2003
Edition information
Production quantity
6,864 produced
Production evidence
Supported
Supported
DIN serialization
Not yet documented
DIN location
Not yet documented
Edition type
Limited production edition
Exclusivity
General release
Physical construction
HoodNot yet documented
Under research
TrunkNot yet documented
Under research
Roof flapsNot yet documented
Under research
SteeringNot yet documented
Under research
SuspensionNot yet documented
Under research
Window netNot yet documented
Under research
Seat beltsNot yet documented
Under research
Body configurationBank
Supported
Window configurationClear Window Car (CWC)
Supported
ChassisNot yet documented
Under research
BodyNot yet documented
Under research
TiresNot yet documented
Under research
WheelsNot yet documented
Under research
Packaging & identifiers
Packaging
Action Historical Series window box with Certificate of Authenticity; box-end evidence identifies product number 102555
Certificate of authenticity
Included with surviving boxed examples
Evidence & distinguishing notes
Version evidence status
Supported
Supported
  • Secondary boxed-example evidence identifies manufacturer product number 102555 and a total production of 6,864.
  • The product number and production quantity remain supported pending primary Action catalog or production documentation.
VERSION 2 OF 3DCCE-RV-C004H-002
Supported

Action Historical Series BWB release

Release identity
Product number
Not yet documented
Manufacturer
Action Racing Collectables
Product line
Action Historical Series
Scale
1:24
Finish
Standard painted diecast
Autograph status
Not autographed
Release year
2003
Edition information
Production quantity
636 produced
Production evidence
Supported
Supported
DIN serialization
Not yet documented
DIN location
Not yet documented
Edition type
Limited production bank edition
Exclusivity
Special configuration
Physical construction
HoodNot yet documented
Under research
TrunkNot yet documented
Under research
Roof flapsNot yet documented
Under research
SteeringNot yet documented
Under research
SuspensionNot yet documented
Under research
Window netNot yet documented
Under research
Seat beltsNot yet documented
Under research
Body configurationBank
Supported
Window configurationBlack Window Car (BLW)
Supported
ChassisNot yet documented
Under research
BodyNot yet documented
Under research
TiresNot yet documented
Under research
WheelsNot yet documented
Under research
Packaging & identifiers
Packaging
Action-branded window box documented for the black-window bank configuration; exact product number remains under source review
Certificate of authenticity
Not yet documented
Evidence & distinguishing notes
Version evidence status
Supported
Supported
  • Surviving listings consistently identify the configuration as BWB and report 636 produced.
  • Manufacturer product number remains open pending primary catalog or legible box-end documentation.
VERSION 3 OF 3DCCE-RV-C004H-003
Supported

RCCA Club Car bank release

Release identity
Product number
Not yet documented
Manufacturer
Action Racing Collectables
Product line
RCCA Club Car
Scale
1:24
Finish
Standard painted diecast
Autograph status
Not autographed
Release year
2003
Edition information
Production quantity
804 produced
Production evidence
Supported
Supported
DIN serialization
Not yet documented
DIN location
Not yet documented
Edition type
RCCA collector-club bank edition
Exclusivity
RCCA Club Car
Physical construction
HoodNot yet documented
Under research
TrunkNot yet documented
Under research
Roof flapsNot yet documented
Under research
SteeringNot yet documented
Under research
SuspensionNot yet documented
Under research
Window netNot yet documented
Under research
Seat beltsNot yet documented
Under research
Body configurationBank
Supported
Window configurationClear Window Car (CWC)
Supported
ChassisNot yet documented
Under research
BodyNot yet documented
Under research
TiresNot yet documented
Under research
WheelsNot yet documented
Under research
Packaging & identifiers
Packaging
RCCA Club Car-branded packaging documented for the clear-window bank configuration; exact catalog number remains under source review
Certificate of authenticity
Not yet documented
Evidence & distinguishing notes
Version evidence status
Supported
Supported
  • RCCA identifies the Action collector-club channel for this release.
  • The exact manufacturer product or catalog number remains open pending primary RCCA documentation or legible box-end evidence.
  • The reported 804-piece quantity is supported by surviving-product references pending primary RCCA documentation.

THE DIECAST ARCHIVE

Surviving documents and artifacts tied to the physical collectible.

The Essential Release and Version Details section states the fact. The Collectible explains it. The Diecast Archive preserves the surviving artifact.

Packaging & Markings

Boxes, labels, certificates, baseplates, chassis markings, barcodes, and other physical identifiers.

Packaging artifactsupported
DCCE-EV-C004H-006

Surviving boxed example

Cataloged source
Reviewed secondary documentation
What this establishes
Secondary boxed-example evidence supports manufacturer product number 102555, the standard clear-window configuration, and the reported 6,864 production quantity.
Packaging artifactsupported
DCCE-EV-C004H-009

Reviewed secondary documentation

Cataloged source
Reviewed secondary documentation
What this establishes
Secondary surviving-product evidence supports the bank/CWB identity used to distinguish the collector-club release.

Collector Documentation

Reviewed photographs and secondary records that help document a surviving example while primary material is still being sought.

Photographverified
DCCE-EV-C004H-010

Contributor-owned museum photography

Cataloged source
DCCE research record
What this establishes
Two original photographs by Christopher Chambers document the preserved full-size historical subject and are governed DCCE-owned visual candidates.

OPEN ARCHIVE REQUESTS

Documents and details DCCE is still seeking.

Research notes for unresolved diecast documentation and archival questions.

open

What manufacturer product numbers appear on primary Action or RCCA documentation for the BWB and RCCA Club Car bank configurations, and can primary documentation independently confirm 102555 for the standard CWC release?

open

Can primary Action or RCCA documentation independently verify the reported production quantities of 6,864, 636, and 804?

reviewing

Do packaging-only variations exist that should be documented without being counted as distinct SKUs?

EVIDENCE & SOURCES

The evidence supporting this permanent record.

Sources verify the article's factual claims. The Diecast Archive separately catalogs surviving documents and physical artifacts.

Institutional historical sourceverified
DCCE-EV-C004H-004

International Motorsports Hall of Fame record-car description

Publisher or organization
Motorsportshalloffame
Source type
Official historical reference
Publication date
Not documented
What this source supports
Identifies the surviving No. 9 Ford Thunderbird and its 212.809 mph Talladega qualifying record.

Citation source; no separate archive artifact is cataloged.

Open source
Institutional historical sourceverified
DCCE-EV-C004H-001

NASCAR all-time qualifying records by track

Publisher or organization
NASCAR
Source type
Official historical reference
Publication date
Not documented
What this source supports
Official NASCAR record listing confirms April 30, 1987, 44.998 seconds, and 212.809 mph at Talladega.

Citation source; no separate archive artifact is cataloged.

Open source
Institutional historical sourceverified
DCCE-EV-C004H-002

NASCAR: Chase Elliott shoes honor Bill Elliott’s qualifying mark

Publisher or organization
NASCAR
Source type
Official historical reference
Publication date
May 5, 2017
What this source supports
Official NASCAR article confirms the No. 9 Ford, qualifying context, date, speed, and pre-restrictor-plate era.

Citation source; no separate archive artifact is cataloged.

Open source
Published referenceverified
DCCE-EV-C004H-003

NASCAR Hall of Fame: The 1987 Winston 500 Changed NASCAR Permanently

Publisher or organization
Nascarhall
Source type
Published reference record
Publication date
Not documented
What this source supports
Authoritative historical context for the record pole, race, Allison crash, and later speed-control response.

Citation source; no separate archive artifact is cataloged.

Open source
Reviewed collector documentationverified
DCCE-EV-C004H-010

Contributor-owned museum photography

Publisher or organization
DCCE research record
Source type
Reviewed photograph
Publication date
Not documented
What this source supports
Two original photographs by Christopher Chambers document the preserved full-size historical subject and are governed DCCE-owned visual candidates.

Also cataloged in the Diecast Archive.

Retained in the governed DCCE research record; no public URL is available.

Secondary commercial evidencesupported
DCCE-EV-C004H-009

Action bank CWB surviving reference

Publisher or organization
WorthPoint
Source type
Marketplace documentation
Publication date
Not documented
What this source supports
Secondary surviving-product evidence supports the bank/CWB identity used to distinguish the collector-club release.

Also cataloged in the Diecast Archive.

Open source
Secondary commercial evidencesupported
DCCE-EV-C004H-007

Action BWB surviving listing index

Publisher or organization
eBay
Source type
Commercial reference record
Publication date
Not documented
What this source supports
Surviving listing evidence supports the BWB configuration and reported 636 production quantity.

Citation source; no separate archive artifact is cataloged.

Open source
Secondary commercial evidencesupported
DCCE-EV-C004H-005

Action Historical World Record Car surviving reference

Publisher or organization
WorthPoint
Source type
Commercial reference record
Publication date
Not documented
What this source supports
Secondary surviving-product evidence identifies an Action Historical 1987 World Record Car release.

Also cataloged in the Diecast Archive.

Open source
Secondary commercial evidencesupported
DCCE-EV-C004H-008

RCCA Club Car bank surviving listing index

Publisher or organization
eBay
Source type
Commercial reference record
Publication date
Not documented
What this source supports
Surviving listing evidence supports an RCCA Club Car bank release for the World Record Thunderbird.

Citation source; no separate archive artifact is cataloged.

Open source
Secondary commercial evidencesupported
DCCE-EV-C004H-006

Standard CWC production reference

Publisher or organization
Mc Bid
Source type
Marketplace documentation
Publication date
Not documented
What this source supports
Secondary boxed-example evidence supports manufacturer product number 102555, the standard clear-window configuration, and the reported 6,864 production quantity.

Also cataloged in the Diecast Archive.

Open source

ABOUT THIS ARTICLE

The status, stewardship, and open research behind this record.

This section documents the public editorial state of the permanent record. It does not repeat collectible specifications or the complete source list.

Permanent record IDDCCE-RF-000001

This identifier remains stable through future revisions.

Article statusPublished

The current publication state of this DCCE record.

Current revisionC-004H human-approved pre-review dossier 0.3.0

The public editorial revision of this article.

Last reviewedJuly 23, 2026

The most recent governed review recorded by DCCE.

Overall confidenceWell documented

Based on source quality, independence, and agreement. Editorial score: 96/100.

Research completenessSubstantially documented

3 documented versions, 10 evidence records, and 2 open research questions.

Editorial stewardship

DCCE Research and Editorial Team

DCCE preserves the permanent record identifier while publishing governed revisions as stronger evidence, corrected facts, or improved documentation become available.

Article maintainer
DCCE Research and Editorial Team
Contributor credit
Evidence and photography contributors are credited with the specific items they supplied.
Image governance
green governed
Read the image governance policy →

Corrections and new evidence

Help strengthen this permanent record.

Submit a correction, manufacturer document, packaging photograph, or other evidence connected to this exact record.

Submit correction or evidence →

Published research agenda

Open research questions

2 open
  1. High priority

    What manufacturer product numbers appear on primary Action or RCCA documentation for the BWB and RCCA Club Car bank configurations, and can primary documentation independently confirm 102555 for the standard CWC release?

  2. High priority

    Can primary Action or RCCA documentation independently verify the reported production quantities of 6,864, 636, and 804?

Preferred citation

DCCE Research and Editorial Team. “Bill Elliott — 1987 Talladega World Record.” Diecast Collectors Catalog & Encyclopedia, DCCE-RF-000001, C-004H researched pre-review draft, July 23, 2026.

Standards conformance

Built according to the DCCE Standards Manual.

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